Starting to Build a Company Culture

Cooleaf on the door

I have to admit it, there is something about seeing your own company’s name on the door that makes you want to keep coming back for more and pushing harder than you ever have before.

I’ve absolutely been humbled working to grow my company, Cooleaf. We’ve evolved so much since when we started and I have a learned so much from the experience and have plenty of battle scars to show for it. Last November we moved into an office at the Atlanta Tech Village and it has been awesome.

We struggled through a couple years trying to grow Cooleaf and all the while, keeping our burn rate as low as possible. We finally got to a point where it made sense to move into an office. When I see my company’s name on the door,  it is  just a very small reminder to me that we’ve been able to achieve something special and that ‘it’s possible’. This feeling lights a fire in me that wants more!

In today’s virtual world, it’s easy to make the argument that work can be done remotely and avoid the overhead of office space. I think people who think that way don’t understand the intangible value that comes from bringing a team together in one place.

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I believe it’s all the small laughs, F-bombs, and high-five’s that start to make up a culture for the company that can only be created when a team comes together. We recently started a tradition with our office neighbors at Gigabark that we would take shots when either company closed a new contract. I’m happy to say that we have a few more shots to take!

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